Equilibrium bids in sponsored search auctions: theory and evidence

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalAmerican Economic Journal. Microeconomics
Volume5
Issue number4
Pages (from-to)163-187
Number of pages25
ISSN1945-7669
DOIs
Publication statusPublished - 2013
Externally publishedYes

ID: 122495048