Multi-keyword multi-click advertisement option contracts for sponsored search
Research output: Contribution to journal › Journal article › Research › peer-review
| Original language | English |
|---|---|
| Article number | 5 |
| Journal | ACM Transactions on Intelligent Systems and Technology |
| Volume | 7 |
| Issue number | 1 |
| Number of pages | 29 |
| ISSN | 2157-6904 |
| DOIs | |
| Publication status | Published - 2015 |
- Theory, Algorithms, Experimentation, Sponsored search, exotic option, pricing model, revenue analysis
Research areas
ID: 154518920